Organisations Politiques et Economiques Regionales

For PR administration students: Classification of PR texts and features of making use of PR articles

For PR administration students: Classification of PR texts and features of making use of PR articles

Category of PR texts

After a bit was touched by us from the peculiarities of writing advertising texts, it’s time to discuss the kinds of PR articles. Fortunately, right here we are expecting brand new interesting acquaintances.

  1. 1. Press announcements. Yes, yes, the old type press launch pertains to the group of image texts. Regular publication of information guides can develop a specific image around an item, service or business.
  2. The possible lack of pr announcements is the fact that its market is always extremely tied to the group of interested professionals: it is hard to imagine a citizen that is common opens the website of their favorite magazine later in the day after finishing up work, however a profile resource that puts pr announcements on the net.
  3. 2. Interviews. a feature that is pleasant of into the format of « interview » is that you are able to separately make a « convenient » variety of concerns, avoiding any unneeded topics. Or specifically consider uncomfortable concerns, without waiting around for them (in an infinitely more uncomfortable situation) to be set by opponents.
  4. Image interview allows one to tell about a particular individual, and about the business, product, solution and so on. PR-copywriting also assumes this structure associated with the interviewing, as soon as the questions within the text foresee the questions that usually arise through the reader.
  5. 3. Image text. Frequently, the writing of image articles is founded on the perfect solution is of some problems that are socially significant describes processes that are interesting to your market. Samples of PR-texts of the type:
  • How company N built a new play ground
  • how a employees of business N participated into the Sabbatarian
  • business N has bought new gear that allows creating even more useful juices
  • The management of company N chose to deduct 10% of this salary when you look at the Peace Fund
  • N team took place that is first town competitions.
  • 4. Biography. This form of PR-texts should create an optimistic image of a person that is certain whether it is a politician, sportsman, singer or other people. Image biographical texts are described as the fact that here, along with the PR that is usual frequently satisfies their « black » other. Everbody knows, dirtying a person is constantly easier than whitewashing.
  1. 5. Analytical (specialist) text. The singularity of image analytical articles is they may not also mention a person that is particular company or solution. For instance, you discover on the net exceptional overview material, telling concerning the development trends of Russian-language services for producing landing pages.
  • The materials is lively, relevant, marketing records in it are not at all. The only thing that reveals in this text is a clear image « trace » – the signature at the conclusion of the article.
  • The leading specialist of landing page creation service « Landing + » for example,  » Ivan Ivanov. Your website is so-and-so ».
  • it appears to be always a trifle, nevertheless the reader already has a particular impression: « Yeah, then in this « Landing + » they know a lot about good landing pages » if everything is interesting, professional and on the shelves,. As well as in the event that audience will not instantly go right to the site of this solution, he can curently have a specific opinion that is positive.

Advantages of using PR articles

  • everbody knows, no one will have bought the writing of PR-texts, if there was indeed no pro from their store. Fortunately, there clearly was. And considerable! Below, we tried to recall the advantages that are main which image materials are valued.
  • general cheapness. The expense of writing A pr-text that is solid the world-wide-web is several times less than the order of advertising on television or producing a video clip. In addition to keeping of such materials on the internet are going to be much cheaper. Then they can be placed at no charge, spending solely on creating content if it is a question of press releases.
  • Durability. In the event that you buy airtime on tv, order an attractive advertising when you look at the media or purchase time in the radio, then all actions may have a one-time effect. The keeping of PR articles on the web is, or even forever, very long.
  • don’t forget, the materials (with links) are indexed by the various search engines, which significantly escalates the frequency of reference to the brand name (solution, business) on the web. Cumulative effect in action. Well, we must keep in mind in regards to the development of the « trust » regarding the site and visitors that are targeted stumbled on the business’s website from direct links.
  • a target audience that is huge. You can write PR-articles on any topic, firmly knowing that they will still meet with their readers today. Profile sites on line are sufficient for materials to get their market.
  • Increased self- confidence. Unlike advertising articles, which are often identified by readers skeptically, PR-texts are interesting towards the audience in themselves. Consequently, the given information that develops in image articles, causes your reader more confidence.

A epilogue that is small

  • PR-text is just a actually powerful device that enables you to re solve nearly every problem of image character. Proper utilization of OL articles can perform what you should maybe not attain, perhaps the many advertising that is expensive.
  • Image articles remove the boundaries associated with the audience’s distrust, which will be the key and property that is absolutely unique of PR copy writing.
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